Evolved Mushrooms · Living Medicine

3-Month Growth
Roadmap + LP Variants

A 90-day plan across six tracks — course launch, community, marketing, operations, lead gen, and future courses. Start somewhere between March 23–30, launch somewhere between May 1–15. 8-week course.

Start Mar 23–30 · Launch May 1–15 · 8-week course
Course launch Community Marketing & campaigns Operations & PM Lead gen & content Future courses
Month 1 — Foundation (Late March → April)
Course launch
Demographic research + segmentation
Define who we're actually talking to — research audience archetypes, survey existing community, identify top 2–3 segments to target for cohort 1
Steve + Jonathan
Select LP variant
Choose from 4 mockups, build new LP in GemPages
Jonathan
Soft launch — waitlist
Early bird pricing, email capture — launch target May 1–15
Steve
Complete first course content
Film, record and upload all 8 weeks of course material
Jonathan
Community
Circle setup
Spaces, welcome flow, branding, onboarding post
Steve + Jonathan
Stripe integration
Connect Stripe to Circle — $147 one-time course charge + $24.95/mo membership gate, test payment flow
Steve + Jonathan
Operations
Monday.com onboarding
Workspace build, boards for launch, content, campaigns
Steve
PM system map
Templates, automations, recurring task structure
Steve
Marketing
Klaviyo email audit
Audit existing list, clean segments, set up flows and sequences for course launch
Steve
Launch lead gen magnet
Deploy mushroom wellness guide as primary lead magnet, connect to Klaviyo flows
Steve + Jonathan
Pre-launch campaign
Email sequence, social posts, countdown to open cart
Steve + Jonathan
Month 2 — Launch (May 1–15)
Course launch
Cart open — cohort 1
Go live May 1–15, 8-week course runs to June 15–July 1
Steve + Jonathan
Live weekly sessions begin
Weekly Zoom calls weeks 1–8, replay upload, student Q&A
Jonathan
Course 2 outline draft
Curriculum skeleton, pricing model, launch timeline
Jonathan
Community
Circle — active growth
Daily prompts, weekly live event, member spotlights
Jonathan
Lead gen & content
Email nurture sequence
5-part welcome series for new list subscribers
Steve
Content system live
Weekly blog + social repurpose cadence starts
Steve
Marketing campaigns
Launch campaign
Email + organic social push, testimonial collection begins
Steve + Jonathan
Affiliate / partner outreach
Identify 5–10 aligned creators, share affiliate setup
Jonathan
Not a necessity — good to pursue if bandwidth allows
Month 3 — Scale (June → July)
Course
Cohort 1 completes
8 weeks complete mid-June to July 1 — testimonials, certificates, offboarding
Jonathan
Cohort 2 waitlist opens
Leverage cohort 1 results as social proof
Steve + Jonathan
Community
Community monetisation
$24.95/mo membership fully live, upgrade flow optimised
Steve
Retention & engagement review
Churn analysis, survey, programming improvements
Steve
Lead gen & content
Lead magnet #2
Athlete-specific or research-focused freebie
Steve
SEO + long-form content
3–4 pillar articles targeting high-intent keywords
Steve + Jonathan
Not a necessity — good to layer in when ready
Future courses
Course roadmap session
Map 2–3 future courses: athletic protocol, herbalism deep dive
Steve + Jonathan
Operations
90-day retro
Review KPIs, refine Monday boards, Q3 planning
Steve

Month 4–6 — Scaling phase

All items below are TBD — directional planning only TBD
Raise course price
Increase from $147 once social proof is strong — test $197 or $247 for cohort 2
Steve + Jonathan
Launch course 2
Deliver second course based on outline from month 2 — athletic protocol or deep herbalism
Jonathan
Bring in content support
Potentially hire a content creator or VA to scale social, email, and repurposing
Steve
Premium course — early planning
Begin scoping a flagship course at $497–$997 — more depth, live components, possibly in-person element
Steve + Jonathan
Scale community membership
Grow paid Circle members, add new membership tiers or perks, consider annual pricing
Steve + Jonathan
Website rebrand
Full visual refresh — new iconography, photography, brand direction aligned with course positioning and community identity
Steve + Jonathan

Key milestones

End of April
Everything in place
Monday.com + Circle + Stripe live, lead magnet deployed, waitlist growing
End of May
Cohort 1 enrolled & live
Cohort enrolled, 8-week course underway, community active, lead gen running
End of June
Course wraps, machine repeats
8-week cohort completes mid-June/July, paid community fully live, course 2 scoped, cohort 2 waitlist open

Choose your LP direction

Four landing page concepts for the Living Medicine course — click to explore each one.

Misty forest nature

Variant 01 — Earthy

Rooted in
Nature's Wisdom

Warm ochres, forest tones. Speaks to those drawn to herbal traditions, slow living, and earth-based healing.

Woman lifting weights

Variant 02 — Fit & Active

Perform at
Your Peak

Dark, high-contrast greens. Targets athletes, martial artists, and performance-driven individuals.

Science and discovery

Variant 03 — Educational

Science Meets
Ancient Practice

Clean blues, academic gravitas. For the researcher, wellness professional, or knowledge-seeker.

Dance and movement

Variant 04 — Universal

One Course.
Every Path.

Earthy depth, athletic drive, and intellectual rigor — one LP that speaks to every kind of seeker.

Design System

Variant 01 — Earthy

Playfair Display

+ Lora, DM Sans

Variant 02 — Active

Bebas Neue

+ Barlow Condensed

Variant 03 — Educational

Source Serif 4

+ DM Sans

Variant 04 — Universal

Playfair + Bebas

+ DM Sans body

Lead generation asset — live now

Mushroom
Wellness
Guide
Lead magnet #1
Visit site →
mushroomwellnessguide.com
Jonathan's mushroom wellness guide is already live, and we'll tweak it as we see fit so that it becomes a solid lead gen magnet — refined over time to convert well and speak directly to the audiences we're targeting.
Beyond the course, the guide also serves as a top-of-funnel asset for Jonathan's broader brand — driving awareness and trust for his Evolved Mushrooms tinctures and products. The goal is to make the guide the entry point for the entire ecosystem: free guide → email list → course → community → product purchases.
Course promo Circle community Tinctures + products Brand awareness
All assets and strategy created by Waves Automations
Person meditating in forest
GemPages — Hero Section Living Medicine Course

Reconnect With
The Original
Medicine

A 10-week immersive course in plant intelligence, fungal wisdom, and the healing systems your ancestors knew. Taught by a practitioner who has lived it.

✦ 10-Week Live Course
✦ 200+ Students Enrolled
✦ Practitioner-Led
✦ Lifetime Community Access
✦ 30-Day Guarantee
GemPages — Image + Text Row Jiu jitsu practice
Movement is Medicine
What This Course Is

The body already knows
how to heal itself

This course is not about adding more supplements to your routine. It's about rebuilding your relationship with the living pharmacopeia that exists in forests, fields, and your own backyard.

Over 10 weeks, you'll work with fungi, plants, breath, and movement to restore what's been lost — vitality, clarity, and connection to natural rhythms.

GemPages — Card Grid Section The Curriculum

Ten Weeks of Deep Learning

01

Foundations of Living Medicine

The philosophy, history, and principles that underpin this healing tradition.

02

Mycelium & the Fungal Web

Deep dive into mushroom medicine — from Lion's Mane to Reishi and beyond.

03

Plant Wisdom & Herbalism

Working with local plants as daily medicine, food, and spiritual practice.

04

Movement as Medicine

Somatic practices, breathwork, and mindful movement for nervous system reset.

05

Nourishment & the Gut

Whole-food approaches, fermentation, and the microbiome as inner ecosystem.

06–10

Integration & Practice

Personal protocols, community, and building a lifetime practice.

GemPages — CTA Block Enrollment Open

Ready to root into
something real?

The next cohort begins in 6 weeks. Limited to 40 students for an intimate, community-led experience.

$147 $297

Includes 3 months free access to the Living Medicine community.
After that, just $24.95/month — cancel anytime.

30-day satisfaction guarantee · Secure checkout via Shopify

Woman lifting weights
GemPages — Hero Split Section
Living Medicine

TRAIN YOUR
BODY.
FUEL YOUR
BIOLOGY.

The 10-week protocol combining fungal adaptogens, movement science, and ancient plant intelligence — engineered for peak human performance.

10
Week Program
200+
Athletes
40+
Plant Protocols
GemPages — Icon Grid Section

What You'll Unlock

⚡

Peak Energy

Cordyceps-based protocols proven to increase VO2 max and sustained output in training.

🔁

Faster Recovery

Anti-inflammatory plant stacks that cut DOMS and prepare you for the next session.

🧠

Mental Edge

Lion's Mane neurogenesis protocols for focus, flow state, and competitive clarity.

🌿

Deep Resilience

Adaptogens and breathwork that recalibrate the HPA axis and stress response.

Woman lifting weights
GemPages — Media + Text Row Built For Practitioners

Whether you train Jiu Jitsu, Dance, or just demand more from your body

This program was built in the gym, on the mat, and in the field — not in a lab. Real protocols that real practitioners actually use.

  • Mushroom timing protocols for pre and post training
  • Nervous system regulation for high-output athletes
  • Seasonal plant protocols for long-term maintenance
  • Somatic practices for injury prevention and healing
GemPages — Full-Width CTA Block

READY TO EVOLVE?

Limited cohort · Next intake opens soon

$147

3 months free community access included

Then $24.95/month — cancel anytime

30-day money-back guarantee · Secure Shopify checkout

Students learning together
GemPages — Hero Section Online Certificate Course

The Science and Practice
of Living Medicine

A rigorous 10-week course bridging mycology, ethnobotany, and integrative health — built for practitioners, researchers, and curious minds who want evidence-based depth.

📚 10 Modules ⏱ 40+ hrs content 🎓 Certificate on completion 👥 Live Q&A weekly
◆ Practitioner-Led ◆ Evidence-Based Curriculum ◆ Certificate of Completion ◆ 200+ Students ◆ 30-Day Guarantee
GemPages — Bio Section Course instructor portrait
Your Instructor

The Evolved Practitioner

Mycologist · Herbalist · Movement Educator

With over 15 years of practice in functional mycology and integrative plant medicine, this course draws directly from field research, clinical application, and decades of lived practice.

This isn't theoretical — it's the exact system used with hundreds of students and clients to rebuild vitality from the ground up, using the intelligence of living systems.

200+
Students taught
15+
Years of practice
40+
Plant protocols
GemPages — Accordion / List Section Course Curriculum

Ten modules. A complete system.

  • 01
    Foundations of Living Medicine
    History, epistemology, and the healing paradigm
    4 lessons
  • 02
    Mycology & Fungal Intelligence
    Morphology, bioactive compounds, and clinical applications
    5 lessons
  • 03
    Ethnobotany & Plant Medicine
    Traditional use, pharmacognosy, and contemporary research
    5 lessons
  • 04
    The Nervous System & Somatic Practice
    Polyvagal theory, breathwork, movement as regulation
    4 lessons
  • 05–10
    Application, Protocols & Integration
    Building personalized medicine systems, community practice
    18 lessons
GemPages — CTA Block Enroll Today

Deepen your understanding
of living systems

The next cohort begins in 6 weeks. Full access to course materials, live sessions, and a practitioner community.

$147 $297

Includes 3 months free access to the practitioner community

Continued access at $24.95/month after trial — cancel anytime

30-day satisfaction guarantee · Secure Shopify checkout · Certificate upon completion

Yoga practice
GemPages — Hero Section 10 Weeks · All Paths Welcome

Whatever moves you,
medicine is the answer

A course built for the herbalist, the athlete, and the researcher — because real healing doesn't choose one lane.

✦ Earth & Plants ✦ Performance & Recovery ✦ Science & Research ✦ The Curious
Who this is for: ● Herbalists & Nature Seekers ● Athletes & Movement Practitioners ● Researchers & Wellness Professionals ● The Genuinely Curious
GemPages — 3-Col Card Section 🌿

For the Earth Dweller

Deepen your connection to plant and fungal medicine. Learn to forage, brew, and build a daily practice rooted in seasonal rhythms and ancestral wisdom.

Herbal · Mycelial · Cyclical
⚡

For the Athlete

Harness adaptogens, breathwork, and anti-inflammatory protocols to train harder, recover faster, and build a body that performs for decades.

Performance · Recovery · Flow
📖

For the Learner

Explore the peer-reviewed science behind mycology, ethnobotany, and integrative health — and build protocols grounded in evidence.

Science · Protocols · Evidence
GemPages — Stacked Image Row Martial arts practice Yoga and movement
What's Inside

Ten weeks that work for
every kind of body

The Living Medicine course was designed to meet you where you are — whether you're chasing a podium, a deeper meditation, or a research paper. The curriculum adapts to your path.

Fungal medicine deep dives (Lion's Mane, Reishi, Cordyceps)
Athletic performance & recovery protocols
Ethnobotany, pharmacognosy & plant science
Breathwork, somatic movement & nervous system tools
Seasonal herbal formulation & foraging
Live weekly sessions + lifetime replay access
GemPages — Testimonials Section Voices from the community

Three seekers. One course.

"I came in as a herbalist and left with a completely new relationship to how I move. The integration between plant medicine and physical practice changed everything."

SR
Sara R.
Herbalist · Portland, OR

"As a BJJ competitor, I was skeptical. But the Cordyceps and recovery stack alone was worth the investment. I haven't had a bad training week since."

MK
Marco K.
BJJ Practitioner · Austin, TX

"The depth of research behind each module is remarkable. This isn't wellness fluff — it's rigorous, sourced, and beautifully practical at the same time."

DP
Dr. Diana P.
Integrative Physician · Vancouver
GemPages — CTA Block Enrollment Open · Next Cohort in 6 Weeks

Your path in.
Wherever you start.

One course, three entry points — and a community that grows with you long after the 10 weeks are done.

$147 $297

Includes 3 months free access to the Living Medicine community
Then $24.95/month — cancel anytime

30-day satisfaction guarantee · Secure Shopify checkout · Certificate upon completion
Lifetime replay access · Live weekly Q&A